The United States didn't qualify for the FIFA World Cup '18 but that doesn’t mean we wouldn’t be watching. Nearly 3 million foreign born residents cheered on their respective home countries, right here in the melting pot of NYC. Nike asked us how we could creatively capture this international excitement, especially during this delicate political climate surrounding immigration.
So we thought, why not position Team U.S.A. as Team Us? We sought out to create a movement of inclusion where anyone could view the games, play a match, or cheer on together.
Collab with Johnny Budden, Clare Anderson, and Rusty Perrett at AKQA.
So many loyalty programs are tricky to figure out and filled with catch-22s; we were asked to design a loyalty program that was easy, intuitive, and well, rewarding for Verizon’s 113 million customers. I was part of a team that helped create an experience that encouraged users to download the My Verizon App, built trust with the brand, and increased user satisfaction overall.
Collab with Tesja Bonnie, Craig Wong, Bryan Farrell, Asra Dhorajiwala at AKQA.
When you sign up for Verizon Up you get perks just for paying your bill. Big perks. Like Apple Music. And courtside seats. Even front row tickets to your new fav band. For every $300 you spend, you can choose any reward you want. Who knew paying your bill could be so fun?
Maruchan Ramen Noodles: the college staple. The go-to for the broke, the hungry, and the perpetually hungover. We wanted to transform the voiceless Ramen, a brand with zero advertising and social media presence, into a relatable 20-something, one that helps you #SurviveSmarter.
☆Gold, Silver, Bronze ADDY for Package Copywriting
BMW - Young Ones Pencil Winner
BMW Connected wants your entire travel experience to be seamless and optimized to your every move. So we created “Timecasts”, a station that brings BMW Connected and Google Maps together to create podcasts that are exactly as long as your travel time.
☆ One Show Young Ones 2017 - Bronze Pencil
Collab with Neha Guria and Hien Le
the nerd dream team
How can we sell a premium telco phone to a someone that might not even have a bank account? Verizon challenged us to create an app experience that’s tailored to price conscious customers that want flexibility and low-commitment from their celly.
As lead copywriter, I was in charge of writing all the app flows and web copy for the very first Prepaid Referrals Program, and co-creating the promo video featured on Verizon’s Prepaid homepage. I worked alongside UX and graphic designers to concept and write for in-store and online shopping experiences, as well as spoke directly to the client during our weekly working session.
Collab with Sara Comet, Amy Teets, Anne Lee, Justine Takacs, and Judd Smith, and Maayan Brown at AKQA.
Disney x Here One
Children with autism are often sensitive to loud noises which excludes them from childhood activities, especially big ones, like visiting Disney World. By partnering with Here One Earbuds, Disney can help every child Hear the Magic.
☆ Gold ADDY for Television Advertising // Collab with Hien Le, Neha Guria, Cleo Bess
You're not in love with him, you're in love with his HBO GO password. But you can't bear the thought of breaking it off, lest you lose your only supplier for your Game of Thrones fix.
These scripts made it to the final round of presentation to HBO while I was working at David&Goliath.
The victims of Flint's water crisis have been swept under the rug for several years now. We think Brita can help. Using their existing water filtration technology in combination with Flint's snowy winter climate we can supply clean drinking water without hurting the environment.