CLIMATE STRIKE 2020

For the 2019 Climate Strike, we wanted break away from the typical earnest tone of cause-based ads.

So we hacked the trendiest hashtags and superimposed them over alarming climate change images. While poking fun at the superficiality of social media, we simultaneously hijack the sharable quality of hashtags to speak to our audience right where they’re scrolling. 

Collab with Tanya Karpitskiy

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