We were prompted to create an innovative social campaign for Maybelline’s fan-favorite, Instant Age Rewind Concealer.

We discovered that one of the most Googled questions in 2018 was, “Which concealer is right for me?“ amongst hundreds of other concealer-based queries.

So we thought, let’s make Maybelline the answer to all of these searches.

As a user enters their question on Google, we’ll serve up a targeted 5-10 sec Maybelline video that instantly solves their conundrum.

*Parts of this project are still in the works*

Collab with Resh Sidhu and Miyoung Lee at AKQA


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Targeted banner ads pop up where women are seeking answers to their concealer questions such as YouTube tutorials and Q&A forums.