In 2018, one of the most Googled questions was, “Which concealer is right for me?” amongst hundreds of other concealer-based queries. 

We set out to answer these questions through a series of snackable, 10 second tutorial videos. These we coined, ‘The Tips You Can’t Live Without’, a wink to the unique foam tip of the Instant Age Rewind Concealer. 

Using paid search, we made these Tip Vids the first answer on Google, effectively positioning Maybelline as the #1 concealer on the market.

Collab with Resh Sidhu and Miyoung Lee at AKQA

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